Whim Golf is an American men’s clothing brand founded by Colin Heaberg and Will Gisel, based out of its studio in Chicago, IL. Our vision stands firmly at the intersection between art and sport as we seek to bring together otherwise fragmented audiences into a place of empathy and understanding.
In many ways, golf is a game that divides. You live up to par or you do not, you’re a member of a club or not, you play or you don’t play. Whim Golf seeks to shift the perception of golf as a divisive game through clothing design. By refreshing the narrative around golf, we invite new individuals to participate in a truly timeless game that embodies admirable values.
Golf promotes conscious repetition, longevity, mental toughness, harmony between and nature and sport, and most of all, a whimsical attitude to “just swing”. People from all backgrounds can benefit from participating in the game of golf.
We believe in making products that last. In contrast to the fast-fashion industry that hamstrings sustainability on Earth, we promote a way of life where people buy less and buy better. Our products age properly and minimize the number of purchase you need to make. We’re a style company, not a fashion company. Product versatility and lifespan take precedent over trends and seasons.
Finally, Whim Golf subscribes to Patagonia’s Ironcald Guarantee. If your Whim Golf gear isn’t working for you, send it in for return, repair, or replacement anytime – 100% free.
You’re invited. Please join us.